So what’s making it so big?

The algorithm-driven feed of the social media is bringing more diversity into the content that one user will consume and creating more opportunity for a creator’s content to be seen, which makes the platform stand out from others with follower-driven exposure.

Another thing of TikTok that’s said to be different from other platforms is how creators don’t have to pretend to live a fancy life to attract followers, that they are “free to be themselves.”

But is that true? Can you actually see a distinct personality from a feed? Or do they look somehow similar?

If that’t true, why are people always following trending memes to make their own videos, and why do most videos share the universal purpose of making you laugh? Do the content creators really want to be recognized as a TikTok influencer, or is it just because it’s the fastest way to accumulate popularity?

Maybe TikTok is just providing a re-imagined way for content creators to pretend to be something else, different from how they need to be on other platforms. Anyhow, it’d be hard to “just be yourself” without meeting anybody’s need on any social media platform.

So how do you like TikTok? Have you ever been spending hours on it when you promised yourself to just take a look? And do you think the time is worth it?

References: