I believe it’s a good thing to have some control over the personal information sales business. Actually, I see the act as a message to the business, warning the companies involved that it’s no longer something unregulated by law, that people have the rights to opt-out though some won’t read a single word of the privacy policy and don’t really care where their personal information goes.

As a customer, I like the feeling that I am being protected by law.

However, the act won’t be good news for marketers.

Without sufficient data and information, there will only be growing difficulties for marketers to do their job. And for websites, the act will be another friction whenever they are trying to gather any personal information.

How do you think about the act, as a consumer or as a marketer? Tell me about it!